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Minaa B.
Chief Behavioral Officer

Minaa B.

Minaa B., Chief Behavioral Officer at 1AND1, integrates behavioral science into our content and technology. A NYC-based writer, wellness coach, and licensed therapist, she advances self-care through boundaries and community care via speaking and workshops. Minaa ensures our offerings are scientifically grounded and beneficial for holistic well-being.

Minaa B. is the Chief Behavioral Officer at 1AND1. As our CBO, Minaa works alongside the other members of 1AND1’s Executive Team to ensure that our content, technology and experiences are created using the proper behavioral science frameworks. Minaa is a writer, wellness coach, and licensed therapist based in NYC. Through speaking and workshop engagements, Minaa teaches people how to cultivate self-care through the lens of boundaries and community care.

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