Hello, my name is Natalie Higby-Plascencia and I am the Co-Founder of Durable Athlete.
I knew at a very young age that my purpose was to help people. Growing up as an athlete all of my life, I fell in love with the process of preparing for competition. Along with my passion for sports, I’ve always gravitated towards teaching and mentoring others as early as second grade. It was apparent to myself and others that I had the ability to connect, teach, and lead.
As a student-athlete at the University of Texas at Dallas, I played basketball and majored in Education. Throughout my college years I also studied in the areas of: Personal Development, Nutrition, Training, and Martial Arts. I gained the opportunity to coach at a local gym and absolutely fell in love with developing kids and women’s programs and touching the lives of many other everyday clients. During this time, I realized I wasn’t only interested in improving people’s physical fitness. I was also just as engaged with optimizing the mental and emotional side of people as well.
I decided to take my knowledge and skills to the classroom and challenge myself to educate kids on how to incorporate habits that would help them work through struggles and keep them healthy. After a few years in the classroom, I got the opportunity to go coach at the Onnit Gym HQ where I knew that I wanted to be the type of coach that focused more on Sleep, Nutrition, Breath, and Movement in order to optimize my clients’ overall longevity, performance and ultimately their lifestyle.
Through all of these experiences, I began to develop a much clearer vision of what it was that I wanted to provide the world. While I still enjoy and spend time training my athletes/clients one-on-one, I am now able to take all of my previous experiences and acquired knowledge and utilize online coaching, allowing me to work with people who are looking to better themselves in multiple areas of their life.
I now use my background in Precision Nutrition and the Integrative Health Practitioner course to help people attain their full potential and become the best version of themselves mentally, emotionally, and physically. I believe a holistic approach is the key to maximizing our human potential. We must deal with the root cause of disease and illness if we want to look, feel, and perform our best. I want to help you optimize your nutrition and lifestyle to optimize hormones and much more! I am here to assist you in your journey and to provide the services that will help you cultivate a healthy, happy and successful health journey.